Over the last six years, Adria has introduced new generation designs for each of its best-selling caravans. Choose an Adria and you can be sure that it is offering the most advanced exterior design, and elegant contemporary interiors.
"Across Europe, nearly 1 in every 10 new caravans registered in the last two years, carry the Adria badge. This and many independent UK awards our caravans have won, gives us a strong sense that our caravans appeal to buyers and independent experts who judge the awards. Adria have won numerous awards in the last 4 years! Awards are nice, but satisfied owners are the most important goal"
Adria Caravan design team
Adria team has worked for Adria Mobil since 2016, managing the Adria caravan portfolio, their lifecycles and product design through to execution.
Adria team has overseen the launch of seven new ranges as Adria’s market share in Europe grew from 4.9 to 9.4%.
Caravans are at the heart of the Adria story, starting in 1965. Today, the brand’s sales are evenly split with motorhomes and campervans. Caravans are an enduring category, with many experienced fans and latterly many newcomers, attracted by the flexible mobility of a towed vehicle.
Key to Adria’s success is focus and investment in offering a complete, balanced portfolio of caravans, with sales energized by the new designs offered.
‘’We have developed a design language and shared knowledge in our design and development team. We have a partnership with our design agency SITO, also based in Slovenia. We have a strong design management process and monitor customer needs in detail. Good design
is now natural to us and our portfolio is strong - the new generation Alpina, Adora, Altea have all received a makeover. Then of course we have the much loved, iconic Action, a story all on its own’’.
Adria Caravan design team
‘’Lighter weight and more aerodynamic caravans drive our approach. We focus on keeping weight to a minimum and are doing studies on many fronts. Our latest new Altea and our lightweight Action ranges are especially driven by our focus on the experiences we wish to deliver’’.
Adria Mobil have used the science of aerodynamics to improve the towing efficiency and aesthetics of caravan exteriors, setting new standards. The designers have more freedom and great attention is paid to space, to form fun- ction, to lighting and ambiance.
"We have also worked on making caravanning easier and more convenient, with innovations such as Adria MACH. Our Smart app allows you to manage key functions of the caravan through your smart phone or tablet." (range dependent)
Adria Caravan design team
Adria Mobil changed their approach to prototyping in the new generation project, using new methods of ‘quick prototyping’ to check design integrity and build feasibility. The real construction and material versions, then follow more smoothly.
Andraž Šapec
Senior Product Designer - Adria Mobil Design Partner, Sito
SITO are an innovation and industrial design studio based in Ljubljana, from where Andraž leads the team working with Adria Mobil. He speaks with curiosity and conviction, you can tell he is passionate about good design and about challenging what has gone before.
"Adria’s new caravans is an thorough project, it has been a powerful process from the start, with a shared vision and goals, with results speaking for themselves. Our cooperation started by taking a deep dive into creating a new design strategy across the whole collection, conducting in-depth research, developing new mood boards, materials and focusing on the experiences Adria wanted to deliver".
Adria Mobil and Sito regularly conducts design research with in-depth inter- views, giving deep insights into opportunities for future design, from whole vehicle to the smallest details which make a difference.
"It is important that we understand and design the right experience for the users, for each caravan range, as expectations and needs differ. Look at a new generation Alpina, Adora or Altea and you will see each is very carefully thought through and executed, yet they are clearly part of the Adria collection".
Andraž comments.
"Alpina offers a certain timeless luxury with a focus on performance and classic touches. Adora brings a timeless elegant modernity and Altea is more trendy and more colourful, with more modularity".
Andraž reflected.
